n. pl. ax·es A main line of direction, motion, or growth; the reference line for a coordinate system, the center around which something rotates.

Axis Financial believes that a good financial plan serves as an AXIS point to provide direction for financial growth, to identify financial goals, and serve as a reference point around which all aspects of a person's finances may rotate. Axis maintains that without this common rotation; without all threads of personal finance integrated, the solidity of a financial plan would be compromised.

The illustration below demonstrates how all of the different elements of personal finance pointing to the same "axis" or PLAN create a common thread.